meet: lone flag

Sometimes a brand comes along that is more than a brand, but is instead a way of life. Full of meaning, stories, relationships, intent and pride. Lone Flag is all of that. I first learned of it before their launch from Kelli Murray since it was a family business belonging to her and her husband and I knew it would be nothing short of amazing. Here is a bit of their story, along with a beautiful video-

Lone Flag is a concept space dedicated to premium products that are truly essential lifestyle goods built with quality and purpose in mind. We focus only on core pieces that are timeless, trendless, and well-crafted in order to offer a curated collection of goods that we feel confident to stand behind in both design and craftsmanship 100%. In an age of fast consumption and poorly constructed garments and accessories, we step apart and act as ambassadors for products that are either locally crafted, American made, or sourced fairly with stories to tell in an effort to bring to market brands, products, and ideas that inspire us and have meaning that we want to share with you.

As Small Business Saturday fast approaches (nov.30th) I'd love for you to check out this shop and some of my picks for a his and hers gift guide. With clothing, home decor & accessories there is something for everyone. LF is located in Del Mar, California so if you are in the area this weekend head over to their brick and mortar to save 10% off in store purchases on Saturday night. Don't fret, if you can't make it in person all online orders are getting hooked up with a complimentary pair of socks by Richer Poorer. xo